Market Insights

• Average sale price vs. list price
• Days on market
• Inventory levels (low inventory = seller advantage)
• Number of active, pending, and sold homes

• Recently sold homes (last 3–6 months)
• Active competition
• Expired listings (to show what not to do)

• Aggressive pricing → bidding war potential
• Market value pricing → balanced approach
• Aspirational pricing → longer timeline

• What buyers in this price range expect
• How quickly they make decisions
• What features are driving offers

• Are rates affecting affordability?
• Are buyers still active despite rates?

• Seasonal trends (spring vs. winter)
• Current momentum

Tie insights back to YOU

• Your network
• Your marketing strategy
• Your negotiation skills